Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Best Way to Improve Online Conversion Rates

by   |    |  1,629 views

In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy.

The report was based on data from a survey conducted in August and September 2017 among 800 digital marketers and e-commerce professionals.

two-thirds (67%) of survey respondents work for in-house for organizations that are trying to improve their conversion rates, and 33% work for agencies, vendors, or specialist consultancies.

Some 72% of in-house marketers say A/B testing is a highly valuable approach for improving online conversion rates.

In-house marketers rank customer journey analysis as the second-most effective method for improving online conversion rates; usability testing ranks third.


Some 60% of in-house marketers say A/B testing is a highly valuable approach for improving online conversion rates.

Agency marketers rank segmentation as the second most effective method for improving online conversion rates; customer journey analysis ranks third.

In-house and agency marketers alike rank website personalization as the most difficult conversion rate optimization approach to implement.

In-house marketers rank segmentation as the second-hardest conversion rate optimization approach to implement, whereas agency marketers rank multivariate testing as the second-hardest approach to implement.

About the research: The report was based on data from a survey conducted in August and September 2017 among 800 digital marketers and e-commerce professionals.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!