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MarketingProfs
Sep 16, 2017 Vol. 6, No. 37
In this issue
1. How-To: Measuring Marketing ROI: Are You Doing It Right?
2. Video: Avoid These Seven Classic On-Camera Interview Mistakes
3. Podcast: 60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton
4.  PRO  Take 10: Get a Seat at the CEO's Table
5. Survey Says: The Preferences of Millennial B2B Buyers
6. #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories
7. Infographic: Social Media Cheat Sheet for Image Sizes
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Advertisement  Get the marketing training resources you need to succeed. PRO gives you unlimited access to the latest industry information on over 250 marketing topics. Try it free for 7 days and see for yourself.
 
How-To
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Measuring Marketing ROI: Are You Doing It Right?
By Daisy Chen
Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get it right? Read More
Video
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Avoid These Seven Classic On-Camera Interview Mistakes
By David Spark
As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic on-camera mistakes rookie interviewers and video producers make. Read More
Podcast
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60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts
By Kerry O'Shea Gorgone
The chief commercial officer for Kimpton Hotels & Restaurants shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties throughout the world. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Get a Seat at the CEO's Table
In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More
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Advertisement  Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.
 
Survey Says
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The Preferences of Millennial B2B Buyers
By Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing. Read More
Quick Take
#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week
By Christian Neri
Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read More
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At-A-Glance
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Social Media Cheat Sheet for Image Sizes [Infographic]
By Laura Forer
Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic. Read More

event calendar

Sep 19
FREE Seminar—Brand Advertising: Your Bottom Line Superpower
Sep 21
Teach Me How—Artificial Intelligence for Marketing: Getting Started PRO
Sep 26
FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6
B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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