In this week's 'Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $1B on original programming for "Watch"; Twitter's account-sharing feature that'll please your social media team; all about LinkedIn ProFinder; Facebook's ad format for print catalog publishers; how to get social engagement when your brand is boring; Apple partners with Snap for augmented reality; and much more...
Skim to see how social's shifted this week!
1. Snapchat brings college newspapers on board Publisher Stories
Struggling university newspapers have a new source of revenue on the horizon. That's right, Snapchat is courting college publications to create weekly Snapchat versions of their publications, taking advantage of the fact that the proportion of young people accessing news on the social network increased from 17% to 29% in just the past year.
The digital newspapers, made by students, will contain ads and will be housed in the Snapchat Discover section alongside major publications, like The New York Times and Buzzfeed. The Snapchat papers will be geo-restricted to a school's campus, and the schools will receive a share of ad revenue.
2. Facebook tests a friendly version of Tinder
Facebook wants you to meet up with your friends in real life, and the social network seems keen to take a stab at a sort of Tinder for friends with a new test it's performing with some users in New Zealand and Canada.