Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

by Christian Neri  |  
September 16, 2017

In this week's 'Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $1B on original programming for "Watch"; Twitter's account-sharing feature that'll please your social media team; all about LinkedIn ProFinder; Facebook's ad format for print catalog publishers; how to get social engagement when your brand is boring; Apple partners with Snap for augmented reality; and much more...

Skim to see how social's shifted this week!

1. Snapchat brings college newspapers on board Publisher Stories

Struggling university newspapers have a new source of revenue on the horizon. That's right, Snapchat is courting college publications to create weekly Snapchat versions of their publications, taking advantage of the fact that the proportion of young people accessing news on the social network increased from 17% to 29% in just the past year.

The digital newspapers, made by students, will contain ads and will be housed in the Snapchat Discover section alongside major publications, like The New York Times and Buzzfeed. The Snapchat papers will be geo-restricted to a school's campus, and the schools will receive a share of ad revenue.

2. Facebook tests a friendly version of Tinder

Facebook wants you to meet up with your friends in real life, and the social network seems keen to take a stab at a sort of Tinder for friends with a new test it's performing with some users in New Zealand and Canada.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!