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In this week's 'Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $1B on original programming for "Watch"; Twitter's account-sharing feature that'll please your social media team; all about LinkedIn ProFinder; Facebook's ad format for print catalog publishers; how to get social engagement when your brand is boring; Apple partners with Snap for augmented reality; and much more...

Skim to see how social's shifted this week!

1. Snapchat brings college newspapers on board Publisher Stories

Struggling university newspapers have a new source of revenue on the horizon. That's right, Snapchat is courting college publications to create weekly Snapchat versions of their publications, taking advantage of the fact that the proportion of young people accessing news on the social network increased from 17% to 29% in just the past year.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri