Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.

The report was based on data from a survey conducted in June 2017 among 503 professionals with buying influence and/or authority across primarily B2B firms.

Some 13% of firms surveyed say at least one Millennial is a decision-maker on their buying committee, 27% say a Millennial is an influencer, 17% say a Millennial is a project manager, and 38% say a Millennial is a researcher.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji