As an interviewer, your job encompasses more than just asking questions. To get a great video, you have to always be thinking ahead to the final product.
Here are seven classic on-camera mistakes interviewers and video producer make when they're just starting out. We have all made these mistakes, but you can get a jump on your video production career by avoiding these mistakes now.
1. Not Slating the Video Clip at the Beginning of the Interview
Even if you're interviewing your brother, have him identify himself on camera. You have no idea who will be looking at this clip tomorrow or 10 years from now.
2. Not Taking Notes to Create a Shot List
If you want effective B-roll to tell your story, then listen to what they're saying during the interview to know what to shoot after the interview. Don't wait until you get back at the office when you look at the interview. It'll be too late. You have your camera crew with you now.
3. Not Knowing Your Equipment
Nothing screams "This is not going to turn out well" than an interviewer fumbling with their equipment. Know how to set up and turn on your equipment quickly.
Take the first step (it's free).
You may also like:
- How to Align Sales and Content Marketing Teams
- The Most Annoying Things About Brands' Content
- Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
- Empathy Mapping for Marketing Content: What It Is and How to Do It Well
- How to Integrate Influencer and Emotional Marketing to Improve Your Content Program