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Avoid These Seven Classic On-Camera Interview Mistakes

by David Spark  |  
September 14, 2017

As an interviewer, your job encompasses more than just asking questions. To get a great video, you have to always be thinking ahead to the final product.

Here are seven classic on-camera mistakes interviewers and video producer make when they're just starting out. We have all made these mistakes, but you can get a jump on your video production career by avoiding these mistakes now.

1. Not Slating the Video Clip at the Beginning of the Interview

Even if you're interviewing your brother, have him identify himself on camera. You have no idea who will be looking at this clip tomorrow or 10 years from now.

2. Not Taking Notes to Create a Shot List

If you want effective B-roll to tell your story, then listen to what they're saying during the interview to know what to shoot after the interview. Don't wait until you get back at the office when you look at the interview. It'll be too late. You have your camera crew with you now.

3. Not Knowing Your Equipment

Nothing screams "This is not going to turn out well" than an interviewer fumbling with their equipment. Know how to set up and turn on your equipment quickly.

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David Spark is the founder of the B2B tech content marketing firm Spark Media Solutions. For content marketing tips, subscribe to his YouTube channel and listen to his podcast, Tear Down Show.

Twitter: @dspark

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  • by Tony Madejczyk Thu Sep 14, 2017 via web

    I worked in commercial television for 20 years before switching to direct marketing and I must say this is a MUST HAVE list. Tape it to your forehead.

  • by Anna Mon Sep 18, 2017 via web

    I have to disagree with #5 a little bit. For the most part, I don't send the questions ahead of time but there are a few people that I consistently interview for video content and if I don't give them the questions ahead of time, their on-camera answers aren't very good because they don't do off the cuff/on the spot answers well. They spend most of the time fumbling and giving a disjointed answer that's not very coherent. I think you have to use a bit of discretion and know when and when not to send the questions in advance.

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