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Newly Minted Expressions?

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Media Post's Marketing Daily newsletter dated July 8, 2008 had an interesting column, titled, "What's That You Say?" In it were the Top 10 newly coined words compiled from various sources by those wacky folks at Cramer-Krasselt, the Chicago-based advertising/PR agency.


1.Luxcession: v. - As the economy continues to hit consumers' wallets affecting their purchasing choices, many mass-class luxury items are also taking a hit.
2.Dotcomrade: n. - A friend or acquaintance that you met online but have never met in person.
3.Greenwashing: n. - The practice of bogus environmental marketing.
4. Info Snacking: v. - Wasting time at work by surfing the Web.
5. Blacking Out: v. - To turn off any device that people can reach you with (cell phone, two-way, computer, home phone, morse code, etc.) in order to avoid someone.
6. Compunicate: v. - To chat with someone when you are in the same room, each on separate computers, and you talk via Instant Messenger instead of speaking to them out loud, in person.
7. Defriend: v. - To remove somebody from your established list of contacts, considered the ultimate snub on social network.
8. Generica: n. - Features of the American landscape that are exactly the same no matter where you go such as strip malls and fast food places.
9. Mouse Potato: n. - The online generation's answer to the couch potato.
10. Googleganger: n. - Another individual with the same name as you whose records and/or stories are mixed in with your own when you Google yourself.
Other than the word "greenwashing" and its definition, the other nine terms here are definitely new to me. With all of our expanding new technologies and the fast and furious introduction of new social media, I'm wondering how many other new expressions have been minted of late. . .especially marketing oriented ones.
I thought it might be fun to solicit new expressions Daily Fix contributors and readers might also be aware of. . .or to come up with a few creative new expressions of their own. I know the DF community is pretty creative. . .so how about it?
I'd love to hear from you.


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Ted Mininni is president of Design Force, Inc. (www.designforceinc.com), a leading brand-design consultancy to consumer product companies (phone: 856-810-2277). Ted is also a regular contributor to the MarketingProfs blog, the Daily Fix.

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  • by Lewis Green Tue Jul 22, 2008 via blog

    Me too. I've heard and even used greenwashing. The others are new and my hope is that I don't see them again. Why you ask? We already have good words for the other scenarios. And my brain is about to explode.

  • by Susanna K. Tue Jul 22, 2008 via blog

    One I've seen a lot lately: "Bricked" to describe an electronic device - especially a phone - that no longer works.

  • by Elaine Fogel Tue Jul 22, 2008 via blog

    Very cute, Ted. How about Spamaholic? Individual who is addicted to sending SPAM e-mails.

  • by Robert Hruzek Tue Jul 22, 2008 via blog

    Personally, I like changing the definition of already-existing words, such as: Ironic - made entirely of iron

  • by Ted Mininni Tue Jul 22, 2008 via blog

    Amen, Lewis. You and me both, brother. Another new one on me, Susanna. Thanks for adding another potentially memorable new word to the list. Just thought it might be fun to post this to provoke some discussion/ideas. Seems to have struck a nerve. Thanks for weighing in, Lewis and Susanna. Much appreciated.

  • by Ted Mininni Tue Jul 22, 2008 via blog

    Good one, Elaine. I seriously doubt anyone could accuse an articulate, smart woman like you of sending out spam emails, though. Creative, Robert, but I'm with Lewis. If that happens, my brain will explode. Thanks for the creative word ideas, Elaine and Robert. Maybe this will get other Daily Fix readers thinking. . .and opining.

  • by Erica Tue Jul 22, 2008 via blog

    "Defriend" has been in use for years & years. Heck, I was quoted in an article about it in the Boston Globe back in, I think, 2006. And it was old news by then. I've been using it since at latest early 2002. I'd also used greenwashing, and heard it for several years. I kinda like "mouse potato" and "Googleganger" but the others seem contrived. Found the Globe article: http://www.boston.com/ae/media/articles/2006/09/30/nice_to_delete_you/

  • by Ted Mininni Tue Jul 22, 2008 via blog

    Thanks, Erica, for joining the conversation. While the word "defriend" may seem old by now, it might have a resurgence since online friends seem to come and go quickly, thanks to social media these days. Daily Fix readers will no doubt check the article out; thanks for sending the link.

  • by mousewords Tue Jul 22, 2008 via blog

    I've heard "dotcomrade" before--and I like "Mouse Potato," for obvious reasons. :-) I recently wrote a blog post on a few other new expressions (in my link below). I'm actually finding myself using them in conversation! :-D

  • by Neil Anuskiewicz Wed Jul 23, 2008 via blog

    These words add very little richness to the English language. I will use none of them. Many of them I have seen for the first time here and they are tiresome already.

  • by Ted Mininni Wed Jul 23, 2008 via blog

    Just one question, Mousewords: when you coin new words and actually use them, do the people you're conversing with know what they mean? If they do, then have fun coming up with new expressions! Thanks for weighing in. I appreciate it.

  • by Ted Mininni Wed Jul 23, 2008 via blog

    Agreed, Neil. For the most part, I'm likely to not use these new expressions. Given the speed of technology these days, new words are being added to the English lexicon faster and faster. That doesn't mean they'll be used in our everyday speech though, does it? If things keep up at this rate, we'll need to carry electronic dictionaries, I suppose. What's next? Thanks for opining, Neil.

  • by Cosmixxx Wed Jul 23, 2008 via blog

    Since people constantly add new terms to their vocabulary, I guess such words as these will ultimately fit as daily expresions.

  • by Ann Handley Wed Jul 23, 2008 via blog

    I guess I have just enough geek in me to actually wish I had a t-shirt that said, "Dotcomrade"!! Other words, not necessarily new, but "Weblish," nonetheless: Netiquette: Internet etiquette Blook: Book based on a blog Godcast: a digital church service .. all from a Huffington Post piece I wrote last year: http://www.huffingtonpost.com/ann-handley/weblish-spoken-here_b_54238.html

  • by Ted Mininni Wed Jul 23, 2008 via blog

    Hi Cosmixxx, In my opinion, new words are constantly being coined but not all of them will stick. If certain expressions become part of our vernacular, then I suppose they'll be used because they have meaning for us. The rest will fall by the wayside. And many of us simply can't keep up with all of the new words that are constantly being added to the lexicon, so we just shrug a lot of it off. See Lewis's and Neil's comments, which many of us agree with. Thanks for weighing in on this post, Cosmixxx.

  • by Ted Mininni Wed Jul 23, 2008 via blog

    Creative new words, Ann. Now if I could only remember them all. . .just kidding, but I've got to say that it's all but impossible to stay on top of the latest technological developments, and the language it's spawning. . .HELP! Thanks for sharing your ideas and your link, Ann. I appreciate it.

  • by Neil Anuskiewicz Wed Jul 23, 2008 via blog

    Don't sweat it, Ted. You know all of the English you need. Silly made up words are for children.

  • by Ted Mininni Wed Jul 23, 2008 via blog

    Neil, :)Silly symbols are also for children, but sometimes we can't help ourselves, can we? Thanks for weighing in, Neil. I always appreciate your comments.

  • by Neil Anuskiewicz Wed Jul 23, 2008 via blog

    No, I think that those symbols, such as :-), actually compensate for a lack of body language in emails, etc. That is, they serve a useful function. Most of these words are just silly. If someone wants to go out and have a few drinks and start spouting those for laughs then great but, otherwise, let's stay with the language as it stands.

  • by Ted Mininni Wed Jul 23, 2008 via blog

    I'm not sure about that, Neil. The use of punctuation to ideate new symbols isn't exactly grammatically kosher, is it? My point is that it's also a bit silly, and rather casual, even if it does get a point across. Professional? Not so much. Thanks for agreeing to disagree, Neil. I always appreciate your honesty and forthrightness.

  • by Neil Anuskiewicz Wed Jul 23, 2008 via blog

    Don't get me wrong, I am all in favor of silly. The thing that I am against is silliness pretending to be something else.

  • by Janine Libbey Tue Jul 29, 2008 via blog

    Is anyone else as sick of hearing about "staycations" as I am? I'm all for language evolving when there is a need, but we don't need this word!

  • by Ted Mininni Tue Jul 29, 2008 via blog

    Right, Janine. We hear the newly minted "staycations" every day since it's summer vacation time. I'm sure lots of folks out there would like to retire this one as soon as possible. Thanks for weighing in, Janine.

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