Over at Communication Overtones, Kami Huyse shared a beautiful sentiment: "The blog content should feel like a gift to the reader." She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to their reason for being.
- The Insider. Give an insider's look at your company or one of its well-known employees, some people love to feel as if you are letting them in on a little-known secret
- The Culture. Highlight your employees and their day-to-day experiences, share your culture outside of your firewall
- The Customer. Highlight your customers experiences, link to their blog posts or let them write for the blog.
- The Link. Cross link to other blogs that write about the things that matter to your organization to build goodwill and relationships with influencers
- The Comment. Comment on other people's posts, even when they have nothing to do with you
- The Trend. Write about interesting trends in your industry
- The Crisis. Address "hot button" issues head on. If you can't talk about something say that, and explain why
- The Practical Use. Cover the innovative and practical ways that real people are using your products
- The Solution. Find out what keeps your customers up at night and help them address these problems and/or interests
- The Community. Participate in social networks where you customers gather, add value beyond your product or service.
A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog
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With his mantra “it’s about the people, not the technology,” Michael E. Rubin serves as the Social Media Strategist for Fifth Third Bank. As one of the first employees of the Word of Mouth Marketing Association (WOMMA) and the Social Media Business Council, Michael has made his career helping Fortune 500 brands put Social Media to work.
With more than ten years experience in marketing and PR, Michael has partnered with the world’s leading marketers and industry experts to develop Social Media and Word-Of-Mouth into a mainstream marketing disciplines.
Michael serves on the Advisory Committee of the Institute for Social Media at Cincinnati State University, and has lectured on social media at both the University of Cincinnati College of Business and Leadership Northern Kentucky. He resides in Cincinnati with his wife Pam, dog Ruby, and cat Chainsaw (long story). Last but not least, Michael remains a die-hard Chicago Cubs fan and proudly eat hot dogs with ketchup.
Michael E. Rubin
Call me: 847-370-3421
Email me: firstname.lastname@example.org
Tweet me: http://twitter.com/merubin
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The views expressed in this post are my own and not those of Fifth Third Bank or any of its affiliates or subsidiaries or of any person or organization affiliated with or doing business with Fifth Third Bank.