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10 Ways to Give Your Corporate Blog a Sense of Purpose

by Michael Rubin  |  
December 17, 2008

Over at Communication Overtones, Kami Huyse shared a beautiful sentiment: "The blog content should feel like a gift to the reader."  She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to their reason for being.

  1. The Insider. Give an insider's look at your company or one of its well-known employees, some people love to feel as if you are letting them in on a little-known secret

  2. The Culture. Highlight your employees and their day-to-day experiences, share your culture outside of your firewall

  3. The Customer. Highlight your customers experiences, link to their blog posts or let them write for the blog.

  4. The Link. Cross link to other blogs that write about the things that matter to your organization to build goodwill and relationships with influencers

  5. The Comment. Comment on other people's posts, even when they have nothing to do with you

  6. The Trend. Write about interesting trends in your industry

  7. The Crisis. Address "hot button" issues head on. If you can't talk about something say that, and explain why

  8. The Practical Use. Cover the innovative and practical ways that real people are using your products

  9. The Solution. Find out what keeps your customers up at night and help them address these problems and/or interests

  10. The Community. Participate in social networks where you customers gather, add value beyond your product or service.

Learn more:

A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog

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With his mantra “it’s about the people, not the technology,” Michael E. Rubin serves as the Social Media Strategist for Fifth Third Bank. As one of the first employees of the Word of Mouth Marketing Association (WOMMA) and the Social Media Business Council, Michael has made his career helping Fortune 500 brands put Social Media to work.

With more than ten years experience in marketing and PR, Michael has partnered with the world’s leading marketers and industry experts to develop Social Media and Word-Of-Mouth into a mainstream marketing disciplines.

Michael serves on the Advisory Committee of the Institute for Social Media at Cincinnati State University, and has lectured on social media at both the University of Cincinnati College of Business and Leadership Northern Kentucky. He resides in Cincinnati with his wife Pam, dog Ruby, and cat Chainsaw (long story). Last but not least, Michael remains a die-hard Chicago Cubs fan and proudly eat hot dogs with ketchup.


Michael E. Rubin
Call me: 847-370-3421
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The views expressed in this post are my own and not those of Fifth Third Bank or any of its affiliates or subsidiaries or of any person or organization affiliated with or doing business with Fifth Third Bank.

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  • by Guillaume Wed Dec 17, 2008 via blog

    Short but very useful post, should be spread around!!

  • by Grant Griffiths Wed Dec 17, 2008 via blog

    I love your number 3 and letting the customer write a post for you. We actually do this as often as we can with our clients we build blogs for. It works great for us to get their input and it works great for them to get exposure for their own blogs. Great list BTW and thanks for posting it.

  • by Blog Expert Wed Dec 17, 2008 via blog

    Corporate blogs need some help so they should take your advice.

  • by Elaine Fogel Wed Dec 17, 2008 via blog

    Hey, Michael. Kami's top ten can work for just about any business or nonprofit. Good list. Have a HH.

  • by Kami Huyse Wed Dec 17, 2008 via blog

    Thanks for sharing this here. I just want to make sure to say that this list is not exhaustive. I always am looking for good ideas about how others have approached this for their company, organization or clients. These are just some of the strategies I have used for clients. Would love to hear yours.

  • by Print Buying Direct Mon Dec 22, 2008 via blog

    Great article, I'm just getting started on my blog - any feedback would be appreciated.

  • by Elizabeth Grant Tue Dec 23, 2008 via blog

    This is a great list, very helpful. We haven't started our company blog yet and this has given me a lot of ideas to work with. Thanks!

  • by D4ce Fri Jan 23, 2009 via blog

    Corporate blogs need some help so they should take your advice. posted by :

  • by Jeff Paul Scam Tue Feb 3, 2009 via blog

    Nice post! Internet marketing is indeed gained popularity and has earned its spot of being a money making IT field.

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