Why do so many organizations and individuals who have an online presence make it so difficult to contact them?

I don't try to hide.   Just the opposite.  I want people to be able to contact me.  It's simply good business.  That's why my blog "my 2 cents" is clearly marked with my contact information.  It's all right there on the page.  You don't have to click anything to find out how to reach me.  If it means I may get an unsolicited call from someone looking to sell me life insurance or stockbroker services, that's the chance I'll take.  It could also be a call from a prospective client.

I've always wondered why some bloggers and plenty of company websites don't offer a clue as to how to call them or write to them by snail mail.  It makes me wonder if they're operating from home, and they're trying to hide that fact.  Or maybe they're located in a small town or small city rather than a hub of business---and they're trying to project a "big" image.

I don't know why, but I've often wondered.

And then this week, some of my colleagues and I ran into a stone wall called Google.  We've been trying to contact someone there on behalf of a client to see about running a promotion on its photo-sharing site.  We understand there might be a fee to do so,  and we've been trying to find out how much it is and make arrangements to pay it.

I responded to the spot on the site where it invites you to ask about "commercial partnerships." That was more than a week ago, and I haven't heard a peep in response. The next logical step would be to call the company.

Have you ever tried to get information on who to contact at Google?   For a company that is all about sharing information,  Google is one of the most secretive or closed companies I've ever seen.  Its website has no phone numbers and no hints of whom to contact for various purposes or how to reach them.   I tried the PR department.  Left messages and no response.  Maybe I should have lied and said I was calling from PC Magazine or The Wall Street Journal.  Or maybe even that sneaky tactic wouldn't have prompted a response.

We had similar experiences when we tried to contact Yahoo.

Someone suggested that, since these are companies who give away much of their service free, they tend to give priority attention to the smaller group of people who pay for premium services or those who are advertisers.  But here's a situation where I want to become a paying premium service user, and I can't speak to or hear back from anyone so I can begin to pay them.

So my plea to businesses and bloggers alike is:  Please don't hide.  Unless you're doing something illegal, why put up a wall so it's difficult for people to find you? It's kind of ironic and a bit antisocial in this "age of conversation" or "age of connectivity" for companies to deny input, feedback or legitimate business queries.

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ABOUT THE AUTHOR

After 30+ years in this business, I still look forward to going to work. Rarely are two days the same, and the challenges are varied and stimulating.

My firm, Reich Communications, Inc., handles an interesting range of clients that take me from b2b to consumer publicity, from the world of high-priced art to advocacy for issues including traffic safety and securing mental health resources for survivors of mass violence globally.

Over the years at mid-size and large New York agencies, I’ve served a client roster that reads like a “who’s who” of business – General Electric, Emery, Ryder, Travelers Insurance, Phillips Petroleum, Georgia-Pacific and Jaguar Cars. I’ve also worked with groups like the Greater New York Automobile Dealers Association (for their giant New York Auto Show), Syndicated Network Television Association, and the National Highway Traffic Safety Administration.

Highlights include leading the publicity team that launched L’eggs hosiery, which later became a Harvard B-School case history. I also managed P.R. and community relations for the Metro New York McDonald's Co-op, with more than 250 stores. We won a Marketing Excellence Award for a McDonald's public service program I developed on fire safety. It also won an Emmy for on-air host Dr. Frank Field, health & science editor at media partner WCBS-TV in New York, and it was directly credited by the NYFD for saving several lives. During those years, I also had more than my share of Big Macs.

I have a degree in Industrial Management and an MBA in Public Relations. I live in southern Westchester, 15 miles north of midtown Manhattan, in the same town where I grew up. “Money-earnin’ Mount Vernon” is how the town is now known as a center of hip-hop culture, but it also claims as native sons Denzel Washington, Dick Clark, author e.b. White, Art Carney, Art Buchwald and Sean “P-Diddy” Combs.

I write about marketing, media and public relations at my blog, "my 2 cents" If I ever retire from this crazy business, I'd love to be an all-night jazz deejay.