There was a time, when I was in 8th grade, when I was totally frustrated. I really liked a girl in my class and didn't know what to do to "get her to like me."
In seeking guidance, I wrote a letter to an advice columnist. (This is long before the Web existed).
The advice I received in my written reply (long before email) was this:
"You really can't make anyone like you. However, patience and understanding, as well as acceptance, will go further in letting someone know you care for them than anything else."
Funny thing about this problem ... I've spent my career wrasslin' with this same issue. Oh, not about whether or not cute girls like me ... (Who am I kidding? I'll always hope for that.) But, helping companies know what to do to get potential customers to like them.
The same advice I was given to attract the smart, pretty, popular girl is the same we can apply to attract smart, pretty, popular customers:
- Be patient. You can't rush or force yourself on your customer.
- Be understanding. Make sure you understand their needs, what she is looking for. Then meet those needs ... Better yet---exceed them!
- Be accepting. If you're getting the signal that she's not interested, accept it, and move on.
So, no, you can't make your customers fall in love ... You just have to do the best you can, and follow this advice.
