Definition of rehashing: Regurgitating content we've all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.
Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. But, realistically, how much content can marketing writers and publishers contribute to social media and publishing without sounding redundant? Is there anything new under the sun anymore?
Now, before you jump down my throat and tell me I'm nuts, let's do an experiment. Enter the following in your browser search bar:
"Does your website build trust?"
What do you get? In Google, I got about 12,200,000 results that include the following organic listings on the first page alone:
- 47 Simple Ways to Build Trust in Your Website or Blog
Some major points: Make it personal; website design is first impression; use appropriate language (i.e. to your segments); use good grammar; never lie to make money ...
- Build trust: the most important online value
Some major points: Write in simple language; be personal; update content often; professional-looking graphics ...
- 40 Ways to Build Trust in Your Brand on Social Media
Some major points: Create meaningful and thought-provoking content; no hard selling
- 11 Reasons Customers Don’t Trust Your Web Site
Some major points: Each typo a user finds puts another ding into your credibility; keep your website as fresh and up to date as possible; don't use buzz words ...
- 15 Ways To Build Trust In Your Website
Some major points: An attractive website displays professionalism; adding personal flare; add new content whenever you have the chance,...
Are you bored yet?
I suppose if you're new to a topic, then reading the same points in each article is comforting. At least, that way, you can assume the information is credible. But, what if you're looking for something NEW---something refreshing on the same topic? Then, this can become a frustrating experience.
So, here are my questions for the content creators:
- How do you write fresh marketing content?
- Do you think fresh content matters?
- Where do you get fresh ideas that haven't been rehashed a million times?
Oh, and one more thing ... I did a search on Google: "Rehashing: The New Boring Marketing Concept," and guess what? Nothing came up ---yet.