SEO can sometimes get overwhelming. Requiring keyword research, backlinks, and images, SEO isn’t something that you can do in 10 minutes.
For that reason, more and more companies are beginning to hire an SEO team or to outsource their SEO efforts to a professional agency to make sure that SEO gets done right. After all, if you make a few slip-ups when optimizing your website—duplicate content, keyword stuffing, cloaking, etc.—you could find yourself with months of cleanup work. The catch to all of this SEO work: Many companies are only worrying about Google.
According to The New York Times, Google controls nearly 66% of all searches. That makes Google the most popular search engine around, so companies obviously want to optimize their web pages for this search engine. Unfortunately, Google has a different algorithm—or different way of ranking web pages—than Bing and Yahoo do. That means companies need to optimize their sites in different ways for each search engine. That puts more work on the SEO department and spreads their resources thin.
It is even worth it to optimize a website for Bing or Yahoo?
Why Bing Is Worth Your Time
Bing ranks second behind Google. (You can get the latest stats about rankings here.) Still, the usual concern for companies is that optimizing for Bing will take away time from optimizing for a Google SERP. The truth is that optimizing for Bing doesn't have to be time-consuming.
Below are a few ways you can begin optimizing your website for Bing.
- Domain Age: Bing puts more emphasis on domain age than Google. If you have an older domain, you're already on your way! That was easy, right?
- Titles: Bing puts more emphasis on title tags than Google, so make sure your title includes your keyword. Once again, a solution that takes no more than 30 seconds.
- Flash: Google has never liked Flash much, but Bing doesn't mind. If your website has a lot of Flash, you will likely have much better luck with Bing.
- Links: Both Bing and Google put an emphasis on inbound links and backlinks, so getting the basics down is essential for both search engines.
Amanda DiSilvestro gives small businesses and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for SEO company Higher Visibility, which offers online marketing services to a wide range of companies across the country.
LinkedIn: Amanda DiSilvestro