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The Frugal Content Marketer’s Secret Weapon: Fiverr

by Jason Miller  |  
May 13, 2013

There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can get expensive. I’m here to tell you that it doesn’t have to be.

Fiverr is a website where people offer an insanely wide variety of services for only five dollars. Advertised listings include helpful services, such as “I will fix your Wordpress issue” to the creative “I will write a sweet ukulele song for your business” (I have used this guy twice) and the bizarre “I will kickbox in my bikini and say whatever you want.”All in exchange for a fixed rate of five US dollars.

Fiverr launched in 2010 and now hosts more than 1.3 million services. There is no price negotiating---everything offered on Fiverr always costs a fiver. Customers needing services can use Fiverr’s search or "surprise me" functions to find and commission services directly through the site.

Now Fiverr is by no means going to be the saving grace for every one of your marketing campaigns. But it can be a fantastic way to differentiate your messaging and provide a uniquely fun way to tailor your content for the various social channels.

One way that I use Fiverr is for a quick fun video to introduce a new campaign to the world. There are hundreds of options and vendors to choose from. And for only five bucks, what do you have to lose? Here’s an example of a video that I produced with the help of a vendor on Fiverr.

The idea here was to use this video as a vehicle to drive traffic and engagement around this particular piece of content. I was able to get this video completed in only three days then used it across Facebook, Twitter, and YouTube, and embedded it onto a landing page. Within three days, the video had more than 1,000 views and hundreds of Likes and shares. How’s that for ROI?

We all know that content fuels social and Fiverr is a horn of plenty that overfloweth with fun, helpful, and sometimes bizarre ideas that can add pizzazz to your marketing campaigns. It’s another tool for the modern marketer who understands the brains over budget mentality when it comes to creating content.

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Jason Miller is the Sr. Content Marketing Manager at LinkedIn. He is responsible for creating and producing compelling content scaled across global campaigns, orchestrating launches and measuring the results. He also manages the Marketing Solutions social media strategy.

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  • by Thomas Lashier Mon May 13, 2013 via blog

    Cool idea! And that's a nice video for $5. As a small marketing company, bringing in skilled people for projects is important, and if we can do it for cheap then that's even better. We will have to try this!

  • by Dr Tammy Cashion Tue May 14, 2013 via blog

    OMG! I love the video......$5 ?!! wow!
    I am going to get onboard for this............

  • by Jason Miller Wed May 15, 2013 via blog

    Hi Thomas, thanks for the comment. Glad to hear you found it useful.

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