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Build an Award-Building Blog in Less Than a Year [Visual Sketchnotes]

by Verónica Jarski  |  
August 13, 2013

Too often, a marketer creates a blog, provides content for it, and then sits back, waiting for the hits to appear. Successful blogs, however, require hard work behind the scenes.

In a recent Marketing Smarts podcast, Ian Cleary of RazorSocial discussed how he built his company's blog into an award-winning blog in just six months. Rather than just rely on the blog's existence as a form of traffic generator, he worked furiously and intelligently behind the scenes to produce content that best drew subscribers, engaged readers, and created business for his company.

To share the highlights of the podcast, I took visual sketchnotes. Give the slideshow a look to find out more about...

  • Engaging your subscribers

  • Using blog comments to build your audience

  • The importance of guest blogging

  • Determining the right kind of content for your blog.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Barry Feldman Tue Aug 13, 2013 via blog

    Question for Ian or Veronica, on slide 12...

    How do you email LinkedIn connections?

  • by Ian Cleary Tue Aug 13, 2013 via blog

    Hey Veronica,

    Thank you so much for doing this. I love your sketches and I'm honored.


    You can send emails to 50 people at a time but you can send as many as you want. On the top right of your profile page select 'messages' from the drop down.

  • by Veronica Maria Jarski Tue Aug 13, 2013 via blog


    What a sweet thing to say. And truly, it was my pleasure!

  • by seo tuts Wed Dec 11, 2013 via blog

    Regardless of how much you love to read text articles, or listen to podcasts, you still comprehend and interpret visual presentations a lot more quickly. It has been proven time and again that a significant part of human interaction is visual rather than verbal and that visual always comes before verbal in terms of how people interpret things. This is most probably the reason why visual content is now being pushed by online marketing experts. As an Internet marketer, you need to learn how you can take full advantage of man’s visual nature.

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