The Internet has come a long way since the days of text-based websites with cheesy, neon GIF animations. Fortunately, the importance of having a presence online has increased in conjunction with the ease of handling it on your own.

I'm talking about the awesomeness of the CMS.

What's a CMS?

"CMS" stands for "content management system." By using a CMS, you don't have to be a coding expert to edit a website's content. The CMS takes the complicated pages of code that developers have to deal with and turn it into a manageable user interface that you can easily learn how to manipulate. In the old days, you had to know PHP, MySQL, HTML, and JavaScript, but now the layman can be his own webmaster.

Let's look at how your business can benefit from a CMS backend.

1. You get to be your own admin

CMS backend refers to all the stuff happening behind the scenes. It's like the switchboard in front of the concert. If pre-CMS life meant paying someone to deal with the backend, post-CMS puts you in total control. Through the CMS, you will be able to edit content, manage users, apply third-party applications, choose website designs, and optimize for searches.

You once had to outsource the admin job. Now, you are the all-powerful admin.
Now, you can add, edit, and delete content easily and immediately. CMS streamlines all the processes involved, including formatting the text, adding images and links, tagging, and organizing posts into categories. Most CMSes routes even offer the option of scheduling a post to publish automatically to your blog, freeing up your time.

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image of Cale Graham

Cale Graham is a writer at Marqana Digital, a digital marketing agency.