Your product's packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is inside the package.
Consumers today are better-schooled about what to look for on labels and packaging. For example, they examine ingredient lists in addition to information on the origins of ingredients, growing methods used, and who produced the item. Certain things should never appear on product packaging. Likewise, some information must appear, according to law.
Finding the right balance between beauty, functionality, and compliance requires a deft touch. The do's and don'ts of packaging can be dizzying.
Five Things That Should Never Appear on a Product Label
1. Misleading information of any type
The Fair Packaging and Labeling Act empowers the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) to regulate consumer commodities to ensure labels correctly describe the contents of packages.
Companies love to tout the amazing qualities of their products, and many brands walk a thin line between truth and wishful thinking when designing packaging for a product.
Avoid regulatory intervention by listing all ingredients, and avoid "slack filling" that misrepresents the actual amount of the product inside.
Take the first step (it's free).
You may also like:
- Six Naming Trends to Help Your Brand or Product Stand Out in 2019
- What Consumers Associate With the Apple, Facebook, and Google Brands
- How Important Are Online Reviews for Local Businesses?
- Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)
- Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events