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Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)

by Rachel Burger  |  
May 5, 2015
  |  4,862 views

How do you guarantee a Millennial will mark your business email as spam?

Include a subject line like this: "Why Hipsters Prefer [Your Brand.]"

Why? For so many reasons.

Let's look at how marketers are self-sabotaging when trying to attract this demographic. And if you're making any of these mistakes, the solutions are all simple fixes.

1. You don't make an appointment with your audience


A shocking 38% of Millennials (born after 1982) are freelancers, meaning that they're not constrained to work exclusively from 9-5.

Of Millennials working regular hours, 89% check their email long after the workday has ended. In other words, Millennials are practicing work-life blending, mixing playtime and worktime, so much that they almost become indistinguishable.

What does that mean for email marketers? Millennials are constantly checking their email, and it doesn't matter whether you're messaging them on their personal or business account.


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Rachel Burger is a content writer for Capterra and a Millennial expert. Her work has appeared on HR.com, Forbes, The Hill, and on the BBC.

LinkedIn: Rachel Burger  

Twitter: @capteraburger  

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  • by Ben Jorgensen Wed May 6, 2015 via web

    We, Klick Push have an amazing email solution for millennials- curated music that consumers get - a great retention and reactivation tool!

  • by Marcus Tue May 12, 2015 via web

    Really enjoyed reading this post. Email marketing doesn't actually bring in the traffic like most people will think. Look at this post http://bit.ly/1I11PET and see some important points on email marketing.

  • by Brooke Harper @Tenfold Mon Apr 24, 2017 via web

    Hey, Rachel! Very interesting read. Millennials have a different kind of mindset due to the technology-driven society that they grew up with. I observed that they are more into visual things, I guess, incorporating photos and sounds should help get their attention. Thanks for sharing!

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