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Why the Rumor Mill Can't Stop Killing Off Search Engine Optimization

by Dan Bagby  |  
June 1, 2015

Every year, I hear the same thing: SEO is dead.

At first, being new to the practice, I was a bit concerned but then realized that SEO is not dead nor will it die quickly or by the hands of a Panda, Penguin, Hummingbird, or any other animal.

The phrase mostly comes from digital marketing professionals, webmasters, programmers, and other people that don't really understand SEO. It is also popular around SEOs that jumped ship once it got more complicated.

The only way SEO will ever die is if we no longer use Google or other search engines to search the Internet.

The Death of Poor SEO Tactics

The root of all the "SEO Is Dead" articles I have read really focuses on tactics that are dead.

Tactics such as including submitting sites to directories and using exact match domain names are dead. Outsourcing to India to get hundreds or thousands of exact match anchor text links, excessive blog commenting, article submissions, and press releases that really weren't news—those were all parts of SEO that are now dead.

One of the more popular articles, "The Death of SEO: The Rise of Social, PR, and Real Content," published on Forbes in July 2012 predicted the end of SEO by the summer of 2014. That date has passed... and SEO is still alive and well.

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Dan Bagby is SEO manager at Builders Digital Experience, a builders' resource for online marketing, website design, graphic content, and education.

LinkedIn: Dan Bagby 

Twitter: @danbagby 

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  • by Jim Greenway Mon Jun 1, 2015 via web

    I think this is a great article. I would like to point out the companies mentioned as not using SEO or other means to push their product are the retail/e-commerce companies. I can understand how leveraging Facebook or Instagram would be the right marketing choice for their business but I believe SEO will still be viable marketing objective for B2B companies. I don't see Google or any of the other search engines going away any time soon.

  • by John E Mon Jun 1, 2015 via web

    A clever and clear article. You hit the point clearly that simplistic bad SEO work is now dead and that now it's more subtle and harder. I run a site that discusses these issues which I call I've been running it for years so you can see all the hot issues over the last decade of SEO and see what's changed and what hasn't.

    It's blog+forum for Intermediates and cxperts. I'd like to lead a discussion of both day to day online techniques with some speculation about the how & why of why the digital industry functions the way that it does. Come learn with me and lets share thoughts on the hot questions of the day.

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