Marketing departments have been adopting information technology (IT) at a furious rate—to the point where IT analyst firm Gartner predicted that CMOs would be spending more on technology than chief information officers (CIOs) by 2017.
With this investment, Marketing departments are generating and storing vast amounts of data, such as product designs, customer data, and early drafts of financial results.
Moreover, Marketing departments have become the buyer of many different IT solutions to handle all the data, such as mobile marketing, marketing automation solutions, CRM, content management, file sync, and share and analysis tools.
Marketing also tends to be populated by highly creative people who enjoy the free flow of ideas, and they are often under the gun to meet oppressively tight deadlines.
When one combines this panoply of technology and sensitive data, with the general work ethos of creative marketers, corporations create a risk.
Oversharing and Data Security Concerns
We've all been guilty of the following from time to time: In a rush to finish a project, we send out a flurry of business documents in unencrypted email or upload them to a consumer-grade collaboration tool—only to later realize that it might not have been appropriate to expose the content in question to some of the recipients.
That kind of "oversharing" is a common problem, and though it may seem like a harmless "bending of the rules," it actually jeopardizes corporate data security and compliance posture.