Earlier in my career, I worked as a product manager in an agile environment. Like most project managers, I defined requirements and user stories, triaged bug requests, and ensured that the backlog was optimally groomed.

Years later, when I joined VersionOne, my role would be slightly different than my years working closely with developers, QA, and UI/UX. As product marketing manager, I was tasked with building messages, crafting positioning, and aligning with Sales.

In 2011, agile wasn't talked about for Marketing—yet I had joined an agile team that "walked the talk."

The experience, however, wasn't free from friction and difficulty. Agile is change, and change is difficult for everyone, from newbies to experienced professionals.

But I learned from the best, and the following tips, based on long experience, can help the next agile marketing team be more effective and efficient.

1. Remember that team size matters

Most agile businesses consider the ideal team size to be five to seven people.

As our company had success, the team grew, which introduced unintended consequences to our high-performing team.

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ABOUT THE AUTHOR
image of Dan Naden

Dan Naden is director of Products at the Lower Colorado River Authority. He is also publisher of the How Do Brands Win Business? ebook.

LinkedIn: Dan Naden