As a marketing professional, you know that the age of customer experience is here. Your company's success will be dictated by the experience, along with product quality and price, you deliver to your customers.

A partner portal is the front door of the business relationship. For the 75% of companies that sell through indirect channels, updating partner portals is at the top of the priority list. And more than 85% of partners say the portal is important to their buying decision.

The (Bad) Decision to DIY

However, the churn that surrounds that updating process usually results in delays for months or even years, all while budgeted funding slips away.

Often, sales, marketing, and IT teams are in the mix. Very few of them, however, understand the best-practices needed for a world-class partner portal or know how the various in-house technologies that currently serve partners can or should integrate.

Unfortunately, sometimes companies decide to wrap its technologies in use with duct tape and build a portal themselves. This is a misguided attempt to speed the process and avoid bringing yet another technology into the mix.

This process can take months longer and thousands—if not millions—of more dollars than it would take to look to a turnkey SaaS (Software as a Service) solution that is pre-engineered and purpose-built to "snap onto" companies' existing IT infrastructure and optimize partner relationships.

Time and time again, though, we see companies head down this path with very poor results. It's not uncommon to hear that an internal implementation was a dismal failure with IT.

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ABOUT THE AUTHOR
image of Dave R. Taylor

Dave R. Taylor is CMO of Impartner, a provider of turnkey SaaS Partner Relationship Management (PRM) solutions.

LinkedIn: Dave R. Taylor