Mobile is the name of the game for marketers right now.
The number of mobile-only Internet users surpassed the number of desktop-only Internet users in the United States for the first time ever, according to a comScore study. Moreover, in 10 countries, including the US and Japan, more searches are taking place on mobile devices than on desktops, states Google. And mobile digital media time is consistently outpacing time on desktop and other media, according to the latest Kleiner Perkins Caulfield & Byers mobile technology trends report.
What Google Changed
Search engines on desktops and mobiles used to deliver largely identical results, regardless of whether the searcher used a desktop machine or a mobile device. However, early this year, Google announced it would be implementing a new algorithm update that would add mobile-friendliness as a ranking signal.
April 21, 2015 was the official inception date, and Google detailed that the update would affect SERPs on mobile devices, demoting sites that were not mobile-friendly while presumably promoting those that were.
Though Google was the first search provider to begin tailoring results to different devices, other major search engines began to follow suit. Not long after Google's update, Bing announced that it would also be rolling out a mobile-friendly ranking algorithm in the following months.
So, with these trends in mind, here are five important things to know about the divergence of mobile search results from desktop search results.
1. The mobile-friendly update is a faucet, not a flood