The Internet connects computers, but languages connect people.
Fifteen years ago, few websites supported 10 languages. In fact, it was common to believe that your website was "global" at five or six languages. This was understandable, given the simple fact that most Internet users at the time were native-English speakers.
My, how times have changed.
Today, fewer than 20% of the roughly 3 billion Internet users are native-English speakers.
That percentage will only decrease as the next billion Internet users come online over the next several years.
So, how many languages should your website feature to be competitive globally? To answer this, first you need to understand how many languages the leading global brands support.
Learn From the Language Leaders
John Yunker is co-founder of Byte Level Research, consulting with leading global brands and providing Web globalization training and benchmark services. He has authored 10 annual editions of The Web Globalization Report Card. He pioneered best-practices in global navigation and is author of The Art of the Global Gateway and The Savvy Client's Guide to Translation Agencies.
LinkedIn: John Yunker