Much is being said about all the fresh, creative ways marketers can use virtual reality (VR) in their campaigns. After all, VR gives marketers data and advantages that no other platform is able to do yet.
But is VR going to benefit you and your company? After all, not all new technology lasts. Remember 3-D TVs? They were a huge fad—until people realized they didn't like wearing bulky glasses on their faces (which is a problem for VR).
VR is tricky at this early stage, and for some brands and businesses, it might not be the best idea.
Here are five reasons to hold off on VR marketing for a while.
1. The current cost of entry is still high
VR isn't exactly the most accessible platform. Right now, cost is the No. 1 reason people (whether marketers or consumers) aren't adopting virtual reality.
It can cost anywhere from $10,000 to hundreds of thousands of dollars to produce VR content.
Moreover, there are currently two types of VR headsets: cases that use a smartphone (such as Google Cardboard and Samsung Gear), and headsets with their own displays (like the Oculus Rift or HTC Vive). There are perks and problems with both types.