If you listen to marketing's thought leaders, you'll hear that video is transforming the industry. The rise of video has infiltrated every aspect of the marketer's ecosystem, including the workplace.

From a corporate standpoint, video-based learning is touted as an easier, cheaper alternative to expensive in-person training.

Video-based learning certainly does have its pros. Videos can be paused, watched at a more convenient time, or shared with others who need the same primer or refresher, regardless of geographic location.

That said, video-based learning has some serious limitations, too. Here are the five biggest challenges in video-based learning that I've encountered.

1. Lack of time

Marketers are notorious for multitasking—emails and phone calls at all hours, a dozen fires to put out, and campaigns to keep up with at any given moment. With so many irons in the fire, marketing managers can find it tough to carve out even 10-20 minutes to focus exclusively on a video—even if that video is designed to help them succeed in their role. Though hitting pause is always an option, it can be tough to retain the full lesson without watching the entire video in one sitting.

2. Lack of privacy

With so many "open concept" offices these days, managers often find themselves sitting among the teams they lead. That can make for some awkward viewing, particularly if said manager happens to need the latest video on, say, "how to deal with a problem employee."

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ABOUT THE AUTHOR
image of Robin Cangie

Robin Cangie is director of Marketing at Jhana, a provider of online performance support to help first-level managers hire, develop, and retain great people.

LinkedIn: Robin Cangie

 

image of Rob Cahill

Rob Cahill is co-founder and CEO of Jhana, a provider of online performance support to help first-level managers hire, develop, and retain great people.

LinkedIn: Rob Cahill