Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]

Hosted By:
Kerry O'Shea Gorgone
Wednesday, August 06, 2014
Play the episode:
Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


C.C. Chapman is a "storyteller for hire," a longtime podcaster, a popular speaker, and a marketing expert with years of experience creating integrated marketing campaigns for brands, including HBO, Coca-Cola, and American Eagle Outfitters. He wrote the book Amazing Things Will Happen and co-wrote Content Rules with Ann Handley of MarketingProfs.

I've known C.C. for years, and his accomplishments in the marketing sphere are varied and inspiring. I invited him to Marketing Smarts to talk about his recent book, 101 Steps to Making Videos Like a Pro (co-written with Mark Yoshimoto Nemcoff), and also to discuss how brands can land the best creative talent in a competitive recruiting environment.

Here are just a few highlights from our conversation:

Podcasting is worthwhile, and easier than ever (07:02): "When we got started, you couldn't buy a microphone that would plug into your computer that would be of the quality they are today. Now, you can buy a USB microphone for under $100, and your computer, no matter what you have, has software on it to record and publish."

To recruit the best talent, offer flexible work schedules (23:05): "One of the key things for any job is flexibility to deal with those things that life throws at you as a parent. It wasn't that long ago—and there are still plenty who do not embrace that—but it wasn't that long ago that no company gave parents that flexibility. But now, with the technology, you can work from the doctor's office while your kid's going to an appointment, you can work from other places. The sooner brands and companies embrace the fact that [this] is a very different workforce than it was a while ago, the better off they'll be."

When creating video content, focus on sound quality (28:36): "People seem to think that audio's not as important, and it's as important if not more important because, as beautiful as [a video] is, if I can't hear it, if I can't listen to what you're trying to say, it's dead to me. I'm not going to watch it. And that's true for everybody, and especially when people are watching now on their phones or their tablets more than ever, the audio's got to be good. Otherwise, it doesn't matter."

You can order 101 Steps to Making Videos Like a Pro on Amazon. To learn more about C.C., visit, or follow him on Twitter: @CC_Chapman.

C.C. and I discussed much more, so be sure to listen to the entire show, which you can do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!

This episode brought to you by...

Music credit: Noam Weinstein.

This marketing podcast was created and published by MarketingProfs.

This episode features:

C.C. Chapman, storyteller for hire, marketing expert, co-author of Content Rules (with Ann Handley) and 101 Steps to Making Videos Like a Pro (with Mark Yashimoto Nemcoff), and author of Amazing Things Will Happen.

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As Director of Product Strategy, Training, she oversees sale and distribution of MarketingProfs' premium training products. Kerry also hosts the weekly interview show, Marketing Smarts.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Kerry O'Shea Gorgone Wed Aug 6, 2014 via web

    Thanks, C.C., for a great interview! XX years in the making. ;)

  • by Gordon Diver Wed Aug 6, 2014 via web

    Great conversation C.C. and Kerry. I totally agree with the conversation around flexibility. It's surprising how many organizations still have a hard time understanding the value and contributions that their people bring to the office. The more you trust them, provide the opportunities for them to make mistakes, learn and grow, the greater the return you'll see from your employees.

  • by Kerry O'Shea Gorgone Wed Aug 6, 2014 via web

    I agree completely, Gordon! Thanks for your comment.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!