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AI Use Across the Customer Journey Means Aligning Across Teams
May 10, 2024The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.
B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
May 9, 2024Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points
May 8, 2024Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.
How to Strategize for the Rise of Text-to-Video AI
May 7, 2024Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
AI Growth Statistics: The Transformative Impact of Artificial Intelligence
May 3, 2024AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.
Can AI Save You From Marketing Inferno?
May 3, 2024In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.
Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age
May 2, 2024The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
May 1, 2024As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.
How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation
April 30, 2024Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.
The Benefits of Using AI in the Sales Process
April 26, 2024Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.
