Welcome to Part 2 of this online video master class. In Part 1, we discussed five key elements of an effective online video. Now let's talk about five ways of marketing an effective online video.
1. Use a dependable hosting service
When you are marketing your video, the last thing you want is an unreliable hosting service that ruins your efforts. It's important to use a provider that will offer you consistent quality and give you the assurance that your video won't be spontaneously taken down at any point.
Websites such asYouTube and Vimeo are traditionally pretty reasonable at providing such a service; if you want 100% peace of mind, then investing some money into a host such as Brightcove or Bitsontherun might be a good idea.
2. Remember video SEO
Video is a great SEO (search engine optimization) booster, and using sites such as YouTube can greatly aid your SEO efforts. Just as in any SEO strategy, your main aim is to allow your video to be found by online users who are searching for content related to your video.
When marketing video, making your video findable by search engines is your top priority. It's essential, therefore, to fill out all of your video meta-data on all the video sharing sites it is hosted on, and to write as much information as the sites allow you to include.