Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Marketing Video: How to Rise Above the Social Media Noise

by   |    |  1,812 views

Everyone is on social media. And that's not (much of) an exaggeration: There are more than 2.3 billion active social media users worldwide in 2016, according to We Are Social. That number is up 10% from 2015.

With billions of users all over the world, social media is a great platform for sharing your message. But with so many users comes a lot of extra noise. So how do you rise above it and grab your audience's attention?

You may already be following best-practices and boosting your engagement on social media with simple tactics such as pictures in your tweets. However, such a tactical approach helps only after you've already gotten in front of your target audience. With all of the content being daily shared on social media, getting in front of an audience can be a little trickier than you think. But it's not impossible. It takes is the right strategy and a fierce commitment to executing on and regularly revisiting that strategy.

So how do you stand out from the crowd?

As you develop your social media strategy, paying extra attention to a few key details can go a long way toward helping you rise above the noise to get your messages in front of your target audience:

  • Remember that frequency and the tone of your posts should vary in accordance with each social platform.
  • Ensure your posts have a lot of variety, including curated content, blogs, webinars, e-books, infographics...
  • Insert yourself (gently) in social conversations that are already going on throughout different platforms and groups.
  • Encourage employee advocacy across social media platforms.
  • Develop a paid advertising campaign to reach a broader audience.

Even with all of the automation available for social media, it should never be "set it and forget it." That's true of your strategy, too. Just because you have a sound strategy in place that is working well today doesn't mean the same will hold true tomorrow.

This video from Salesfusion's Marketing Minute Video Series provides an overview of how to use these tips to your social media advantage:


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Shannon Matthews is marketing communications manager at Salesfusion, a leading marketing automation provider to small and medium-sized businesses.

LinkedIn: Shannon Matthews

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!