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 This Week's Marketing How-To
Take 10: YouTube Advertising in 7 Easy Steps
In just 10 minutes, discover seven steps to launching a YouTube Promoted Video campaign that will make your video the latest Internet sensation. Learn how to design your ad, select keywords, set a budget, and more. Read more >
 Editors' PRO Pick
Your Guide to Social Media Marketing
Need help defining specific objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read more >
This Week's Top Articles

How One Company's Thought-Leadership Content Is Driving New Business, Exposure
CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. Get the full story >

14 Ways to Improve Conversion Rates of Online Forms
By Jo Roberts, Anne Yastremski. These surefire ways will improve your Web registration forms, helping you to capture and convert leads online. Get the full story >

Bring Your Fans Home: How to Capitalize on Facebook Fatigue
By Jessica Shieh. Are Facebook users pulling out? Could be. And just maybe, it's time to bring your fans home—back to your website. Get the full story >

Digital-Media Terms: How Do You Translate That?
By Chanin Ballance. Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Get the full story >

MarketingProfs PRO Seminars

A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
October 21

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A Note to Readers
from Ann Handley
Chief Content Officer

Connecting Online and
In Person

You have lots of great opportunities to connect with other members (and us) over the next few months at MarketingProfs events. Here are some of them...

A week from today, SocialTech 2010 kicks off in San Jose!

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Be there to hear Jeremiah Owyang, Robert Scoble, and Guy Kawasaki—as well as 33 speakers from Cisco, Xerox, SAP, and other tech companies—share how they've been using social tools to nurture and grow their businesses.

Of course, we'd love to see your face. But if attending virtually is more convenient... yeah, we've got that.

If you can't make it to San Jose, the Digital Marketing Forum returns in 2011! Formerly known as the Digital Marketing Mixer, the Forum moves to February—and to the Lone Star State. Reserve your seat by October 31 to lock in our lowest rates.

And online, Digital Marketing World—our free virtual event—takes place on the first Wednesday of every month. Coming up in a few weeks, on November 3rd, is Digital Marketing World: Lead Management, featuring folks from LeadLife, USA Financial, and experts like Ardath Albee and Carlos Hidalgo.

Of course, we always have lots of other opportunities to get together—our virtual seminars, on our blog, Facebook, Twitter, and so on. But nothing beats face-to-face. Hope to see you soon!

Upcoming Events

CONFERENCES
SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

ONLINE SEMINARS
Five Ways to Integrate Mobile Into the B2B Marketing Mix
11/4/2010 with Christina "CK" Kerley

The Seven Deadly Sins of Landing Page Design
11/11/2010 with Tim Ash

Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
11/18/2010 with Joel Book

MarketingProfs Makeover: Optimizing Content for SEO
12/9/2010 with Heather Lloyd-Martin

Recent Job Postings

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Deluxe Corp

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Delaware County Community College

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