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3 Things You Might Have Missed
Much as I love to think otherwise, I know you don't have time to take in all of the content MarketingProfs publishes daily. So here are three pieces of content—one top-shelf seminar, one food-for-thought research summary, and one inspiring blog post—we published over the last week that I don't want you to miss: Most Brands Don't Make Emotional Connections. Interesting research summary that points out a fundamental disconnect: Though most marketers understand the value of connecting with consumers on an emotional level, nearly two-thirds of surveyed companies say their brand's messaging is focused on rational and functional elements rather than emotional benefits. This is not only a missed opportunity, it's a cryin' shame! Marketer's takeaway: Are you one of those organizations? Can this research help you demonstrate to your boss that you need to take steps to retool your messaging? Social Metrics for Marketers: How to Measure What Matters. Jim Sterne has a gift for making complex subjects wholly digestible, and you'll love his clear delivery and solid information. Jim deconstructs the issue of how to measure social media, and you'll feel a wave of calm wash over you just listening to him do so. Marketer's takeaway: If you need help aligning your social efforts with results, check out Jim's seminar. Lessons of Hope: How a Blog Can Change Lives. Finally, I love this story about how, in just one short year, Craft Hope changed from a blog to a global community that is making a difference for charities worldwide. Marketer's takeaway: Passion is a real business driver for any organization, either nonprofit or for-profit. Do you have passion for your work (or your "art," as Seth Godin might say?) Check out those three pieces of content, and let me know what you think. I'd love your feedback (my email address is above!)
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