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 This Week's Marketing How-To
Take 10: Optimize Your LinkedIn Profile in 11 Easy Steps
Jason Alba shows you how to create a strong LinkedIn Profile through best practices with keywords/phrases, communication and branding tools, and Profile components. All in 10 minutes. Read more >
 Editors' Pro Pick
Research Spotlight: Facebook
Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them. Read more >
This Week's Top Articles

Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site
By Adam J. Thompson. E-commerce sites can be particularly challenging for SEO because they tend to lack unique, relevant content. Unless you follow this strategy. Get the full story >

Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced Scales
By Carey V. Azzara. Poorly designed questions and scaling problems can derail your research efforts faster than you can imagine. Get the full story >

Shattering Five Branding Myths
By Maria Ross. Branding isn't hard, or expensive, or fluff. Here are more branding myths dispelled. Get the full story >

Gone Phishing: Why eBay Emails Can Be Hard to Trust
By DJ Waldow. What eBay does right, and what it does very, very wrong.... Get the full story >

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A Note to Readers
from Ann Handley
Chief Content Officer

Take 10 with LinkedIn

Have you checked out our latest Pro product line, the Take 10 mini-webcasts? If you haven't yet, take 10 minutes (get it?) and snack on one.

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A great choice, in fact, would be the latest: Take 10: Optimize Your LinkedIn Profile in 11 Easy Steps, piping-hot from the oven today.

You know that LinkedIn is a network with a specific purpose: to get business done. Perhaps the most important place to begin is your own profile, because having a strong presence should increase your chances of being found when others are searching for your skills.

And, of course, once they find your profile they should have enough of the right information to determine whether you are the person they should start a business relationship with.

I love how this LinkedIn mini-webcast by Jason Alba shows you, in one quick pit stop, how to create a LinkedIn profile that is both powerful and compelling and makes a strong impression on the viewer.

And to make it even easier on you, each Take 10 comes with a one-page summary handout that recaps the recording (saves time on note-taking).

Listen to the latest, or the others, which you can find at Take 10: How to Add Your SEO Keywords to Your Website Content and Take 10: How to Select Your Keywords for SEO Using a Free Tool From Google.

Still hungry? We have *lots* more full-length webinars where these came from! Stuff yourself silly!

Thanks for stopping by—see you next week!

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Advanced LinkedIn Tactics that will Bring New Business to Your Doorstep
August 12 with Lori Ruff

FREE: Cisco and the Social Web: Our Adoption and Evolution
August 26 with LaSandra Brill

Don’t be a Report Monkey: Three Steps to Optimizing Online Marketing
September 16 with Jim Sterne

Sure-Fire Tips for Increasing Your Web Conversions
September 30 with Amy Africa

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