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Take 10: Optimize Your LinkedIn Profile in 11 Easy Steps

Jason Alba
Fri., Jul. 16, 2010, 11am ET (8am PT)
10 minutes
This online marketing seminar received 5 star(s)

LinkedIn is a network with a specific purpose: to get business done. And the most important place to start with your LinkedIn strategy is your own profile. Having a strong profile increases your chances of being found when others are searching for your skills or value proposition. Once they find your profile, you need to be sure you've provided enough of the right information to determine if you are the person with whom they should start a relationship.

Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer. He's written the book on LinkedIn and delivered hundreds of presentations to thousands of professionals, helping to strengthen brands and increase revenues.


Jason Alba is a LinkedIn expert, the author of I'm on LinkedIn—Now What??? and CEO of the career management tool He is passionate about all things related to career management, from understanding the job search and career management environment to knowing what professionals could do to create some kind of "job security." Jason brings this passion and energy in speeches and workshops across the country.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Create a strong brand/impression through best practices in Profile components
  • Increase your chances of being found, based on keywords/phrases
  • Make your Profile look more purposeful
  • Craft a summary that engages readers
  • Place keywords and phrases in optimal ways
  • Use four key applications as branding and communication tools on your Profile

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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