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From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

August 7, 2025 — 2:00 PM ET

Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data

August 14, 2025 — 2:00 PM ET

Data confidence fuels smarter decisions and stronger ROI. Learn how clean, accurate data can streamline operations, power automation, and unlock growth. Sponsored by Convertr.

B2B Marketing Trends Friday Forum

August 15, 2025 — 11:30 AM ET

What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Justine BaMaung | Article

Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

July 31, 2025

B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

Tetiana Danyltsiv | Article

Account Manager vs. Project Manager: Bridging Two Key Roles Behind Every Successful Project

July 30, 2025

Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.

Peter Larkin | Article

A Revenue Playbook for the Changing B2B Buyer Journey

July 29, 2025

Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.

Kaumudi Tiwari | Article

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

July 24, 2025

Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

Ann Gerasimovich | Article

Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

July 23, 2025

Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

Allyson Havener | Article

How to Build a Trusted B2B Brand in an AI-First World

July 22, 2025

B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.

Charlie Riley | Article

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

July 17, 2025

B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

Bernard Kiyanda | Article

The Key to Scaling B2B Personalization With GenAI: Data Standards

July 16, 2025

Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

Val Riley | Article

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

July 15, 2025

Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

Vivek Kumar | Article

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

July 10, 2025

Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Planning Friday Forum

September 12, 2025 — 11:30 AM ET

Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for the new year. Join us for the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.