B2B Marketing Trends Friday Forum

EVENT AGENDA

• Supercharge Your Marketing Strategy With AI, Personalization, and Data

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  Personalize your marketing to give it more impact—using AI!
  
  In this hands-on session, Zontee Hou reveals how to harness your existing marketing data and pair it with powerful AI tools like ChatGPT, NotebookLM, and Gemini to create effective messages that speak to your audience.
  
  We'll walk through where data can have the biggest impact, how to audit what you already have, and how to use AI to surface insights that help you focus on high-value customers, fine-tune campaigns, and drive conversions. You'll leave with a repeatable framework to turn your data into action—and your action into results.

  You'll learn:

  • How to identify the most valuable data for building a personalized, AI-powered marketing strategy
  • Zontee's step-by-step framework to analyze and optimize your marketing using real data
  • How to uncover hidden insights and improve customer segmentation with AI so you can focus on what works

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  SPEAKER

  

  • Zontee Hou
  • President & Chief Strategist
  • Media Volery

  Zontee has been a passionate marketing and communications adviser for nearly 20 years, working with brands large and small. She's the founder of digital marketing agency Media Volery and managing director of the respected consulting firm Convince & Convert.

• Too Much Work, Not Enough Flow? Let AI Fix That

  TIME: 12:30pm–1pm LENGTH: 30 minutes

  AI alone won't transform marketing. But AI agents designed to reshape workflows will.

  Explore how marketing teams are scaling creativity without chaos by combining intelligent workflows with human ingenuity. Backed by Wrike's global AI research, we'll uncover what truly overwhelms teams and how purpose-built AI agents are helping them reclaim clarity, capacity, and control. Join us for a new perspective on what AI can do.

  You'll walk away with:

  • Key insights from Wrike's global AI research on leveraging agents to optimize marketing workflows
  • A framework to reduce friction and prevent burnout on your team
  • Strategies to scale output while preserving brand voice and team focus

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  SPEAKERS

  

  • Nancy Boas
  • AI and Platform Product Marketing
  • Wrike

  Nancy leads go-to-market strategy and messaging for Wrike's AI-powered work management solutions. With extensive experience in SaaS, collaboration, and customer engagement, Nancy thrives on transforming the future of work through innovative technology, storytelling, and purposeful leadership.

  

  • Michael Mares
  • Digital Marketing & Data Specialist
  • Wrike

  Michael has a long history working in digital marketing with some of the largest retailers in the Nordics. At Wrike, Michael focuses on marketing automation. With the help of AI, day-to-day operations now focus more on creativity and execution rather than tedious data.

• Understanding Generative Engine Optimization: Navigating Digital Visibility in the AI Era

  TIME: 1:15pm–2pm LENGTH: 45 minutes

  In the rapidly evolving landscape of digital content, traditional search engine optimization (SEO) has long been the cornerstone for online visibility. However, with the rise of sophisticated generative AI, a new paradigm is emerging: generative engine optimization (GEO).

  Join Janet Driscoll Miller to delve into the critical distinctions between SEO and GEO and explore how content is now consumed and ranked by AI-driven interfaces.

  You'll learn:

  • Key differences between SEO and GEO and the fundamental shifts in how content is discovered, interpreted, and presented by traditional search engines versus generative AI
  • Practical techniques for creating content that is highly relevant, accurate, and structured for AI processing
  • New metrics beyond traditional web analytics that you can use to track and analyze the performance of your content within generative AI environments

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  SPEAKER

  

  • Janet Driscoll Miller
  • President & CEO
  • Marketing Mojo

  Janet is the president and CEO of digital marketing consultancy Marketing Mojo. With 25+ years of experience, she is a frequent speaker at MarketingProfs B2B Forum and a co-author of Data First Marketing: How Marketers Must Compete to Win in the Age of Analytics.