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In this issue
1. How-To: Three Strategic Marketing and Sales Mistakes to Avoid in 2017
2. Video: 10 Unexpected Business Benefits of Content Marketing
3. On-Demand Seminar: The Content Formula: Create & Measure Content That Converts
4. Survey Says: Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics
5. #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week
6. Infographic: Google Algorithm Updates: What You Need to Know About Fred
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How-To
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Three Strategic Marketing and Sales Mistakes to Avoid in 2017
By Brian Fravel
2017 is nearly halfway through, and you may already be feeling you're behind in your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes. Read More
Video
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10 Unexpected Business Benefits of Content Marketing
By David Spark
This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get you more budget from the C-suite for content marketing. Read More
Multimedia
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On-Demand Seminar: The Content Formula: How to Create and Measure Content That Converts
In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. Read More
Survey Says
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Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics
By Ayaz Nanji
Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain. Read More
Quick Take
#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week
By Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... Read More
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At-A-Glance
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Google Algorithm Updates: What You Need to Know About Fred [Infographic]
By Laura Forer
Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown. Read More

event calendar

Jul 20
 Teach Me How—Advanced Google Analytics
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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