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The Content Formula: How to Create and Measure Content That Converts

Michael Brenner
Kerry O'Shea Gorgone
Thu, Jun 15, 2017, 12pm ET
60 minutes
This online marketing seminar received 5 star(s)

Businesses routinely struggle with the question of how to demonstrate marketing ROI. In today's digital world, where everything is measurable, you shouldn't have to put up with marketing that doesn't produce results. Content marketing attracts your target audience in a less in-your-face manner than buying your way into their hearts and minds through traditional ads, but measuring its effectiveness is another story.

In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again.

Bonus! Seminar attendees get this How-To Guide!

Pump Up the Volume: How to Create a High-Frequency Content Development System

In this content-focused guide, you'll learn how to set up a powerful framework for generating high quality, results-oriented copy using the resources at your disposal.


Michael Brenner is the CEO of Marketing Insider Group and co-author of the best-selling book, The Content Formula. Michael is recognized as a Top CMO Influencer, Top B2B Marketer, Leading Content Marketer, and business consultant. He's initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups.

Who Should Attend?

Content marketers, writers, and marketers looking to advance their content marketing skills.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Build the business case for content marketing at your company
  • Find the budget to establish a new program
  • Measure content marketing ROI success in business terms

About Teach Me How Seminars

MarketingProfs Teach Me How seminarTeach Me How seminars are live, 60-minute webcasts with actionable, tactical takeaways. Not your typical seminar, these highly interactive events explain a topic in an interesting, engaging, and entertaining virtual setting. Each seminar comes with a detailed How-To Guide and a step-by-step Action Plan. Other seminars tell you what you should doours teach you how.

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