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#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

by Christian Neri  |  
June 17, 2017
  |  1,324 views

In this week's 'Skim: Apple takes on Facebook's Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter's big redesign; all about why Yahoo's Tumblr takeover failed to realize its grand social media plans; Facebook plans paid news subscriptions for users, tests cover videos for profiles; Instagram officially launches its archive feature, creates new labels for sponsored content for brands and influencers; all about Snapchat's new self-serve ad platform; and much more...

Skim for this week's social media-savvy breakdown!

1. Apple's new iOS will let users talk with businesses

Any iPhone users with Apple's new iOS 11 software update will be able to start chats with businesses they discover via Siri, Maps, Safari, and Spotlight search—a direct shot at messaging apps like Facebook's Messenger that encourage users to chat with bots.

With Business Chat, iPhone users will be able to schedule appointments, make inquiries, make purchases, etc. and businesses will even be able to encourage users to download standalone apps should customers' requests not be able to be handled via text.


Moreover, Apple's Business Chat feature will even integrate with customer-support platforms like Salesforce and Genesys. Shots fired.

2. Twitter launches its biggest redesign in years


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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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