Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

by Christian Neri  |  
June 17, 2017

In this week's 'Skim: Apple takes on Facebook's Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter's big redesign; all about why Yahoo's Tumblr takeover failed to realize its grand social media plans; Facebook plans paid news subscriptions for users, tests cover videos for profiles; Instagram officially launches its archive feature, creates new labels for sponsored content for brands and influencers; all about Snapchat's new self-serve ad platform; and much more...

Skim for this week's social media-savvy breakdown!

1. Apple's new iOS will let users talk with businesses

Any iPhone users with Apple's new iOS 11 software update will be able to start chats with businesses they discover via Siri, Maps, Safari, and Spotlight search—a direct shot at messaging apps like Facebook's Messenger that encourage users to chat with bots.

With Business Chat, iPhone users will be able to schedule appointments, make inquiries, make purchases, etc. and businesses will even be able to encourage users to download standalone apps should customers' requests not be able to be handled via text.

Moreover, Apple's Business Chat feature will even integrate with customer-support platforms like Salesforce and Genesys. Shots fired.

2. Twitter launches its biggest redesign in years

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!