MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.

The report was based on data from a survey conducted in April 2017 of marketing decision-makers at companies with 1,000 or more employees.

Some 20% of respondents say social media is the most effective tactic for promoting in-person events; email ranks second (18% say it is the most effective tactic), followed by word-of-mouth (14%).

Marketers say the three most important technologies for holding/sponsoring a successful event are event automation/management software, registration management software, and lead capture software.

Respondents say they measure the success of an event by looking at attendance (67% cite it as a metric they use), revenue generated (56%), attendee engagement (54%), and registrations (52%).

About the research: The report was based on data from a survey conducted in April 2017 of marketing decision makers at companies with 1,000 or more employees.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji