The report was based on data from a survey conducted in April 2017 of marketing decision-makers at companies with 1,000 or more employees.
Some 20% of respondents say social media is the most effective tactic for promoting in-person events; email ranks second (18% say it is the most effective tactic), followed by word-of-mouth (14%).
Marketers say the three most important technologies for holding/sponsoring a successful event are event automation/management software, registration management software, and lead capture software.
Respondents say they measure the success of an event by looking at attendance (67% cite it as a metric they use), revenue generated (56%), attendee engagement (54%), and registrations (52%).
About the research: The report was based on data from a survey conducted in April 2017 of marketing decision makers at companies with 1,000 or more employees.
Continue reading "Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]
- The Most Impactful Emerging Marketing Technologies
- Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021
- These Three Experiential Tactics Lead to Better B2B Virtual Events
- CMO Predictions for 2021 [Infographic]