MarketingProfs Today
Together with:

Wednesday, January 11, 2023

📋 Table of Contents

1. Top 5 PR Trends to Watch in 2023

2. Data Providers Need to Allow Independent Audits. Here's Why.

3. Have an Eye on That Master Class? MarketingProfs membership offer

4. What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

5. Data, AI, and Web3: What's Next MarketingProfs Friday Forum

6. Stand Out as a Marketing Writer MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 5 PR Trends to Watch in 2023
Top 5 PR Trends to Watch in 2023
In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities. »
Boost Your Customer Engagement With a Reward Program
Reward and incentive programs drive results. Want to make sending gift cards, prepaid cards, and donations easy for you and your marketing team? Ask the experts! You'll be able to focus on engaging your audience while we provide a great reward experience. »
Data Providers Need to Allow Independent Audits. Here's Why.
Data Providers Need to Allow Independent Audits. Here's Why.
It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can. »
MarketingProfs membership offer
Have an Eye on That Master Class?
If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to save 53% on PRO or 60% on PRO Teams! »
What Journalists Appreciate Most About PR Pros (And What Needs Improvement)
What Journalists Appreciate Most About PR Pros (And What Needs Improvement)
Members of the media say the characteristic they appreciate most in PR professionals is understanding for what journalists need, and the characteristic that needs the most improvement is also understanding for what journalists need. Check out the study findings. »
MarketingProfs Friday Forum
Data, AI, and Web3: What's Next
Are you prepared for the future of B2B? Register for the Future Trends Friday Forum and hear what three top industry experts have to say about AI, Web3, data insights, and other trending topics for 2023. »
Stand Out as a Marketing Writer
MarketingProfs PRO webinar
What do ridiculously good writers do to stand out? Ann Handley's got a list of 10 things—and she wants YOU to put 'em to good use. Join Ann for a special 75-minute Platinum Webinar on Jan 25 at 12PM ET. You'll get Ann's list, plus her own Writing GPS system that she uses to write her popular marketing materials, newsletters, and books. Join Ann for this PRO-exclusive event on Jan 25!
Stand out with Ann's 10 writing tactics
Profs Picks
If you're looking for a way to boost your customer engagement in the new year, it may be time to invest in a loyalty program. Giving customers the incentive to keep coming back by offering rewards is a tried-and-true strategy, and now it's easier than ever thanks to Tango Card. An expert on all things rewards, Tango Card makes sending gift cards, prepaid cards, and donations a breeze so you can focus on engaging your markets. It offers not only a choice of digital gift cards but also the ability to reclaim any unredeemed funds. Check out Tango Card to get great results from your reward program in 2023.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
How to Use Instagram Landing Pages for Increased Engagement »
The Top Strategies B2B Marketers Plan to Explore in 2023 »
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization »
Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast] »
Picking the Right Email Sender Name: Brand or Person? »
Delegation Tips From 10 Successful Leaders [Infographic] »
News You Can Use
Updates from around the industry
The Futurum Group Acquires B2B Media and Research Firm Dash Network Yahoo Finance
Capterra Reaches Two Million Verified Software Reviews, Supporting SMB Growth and Digital Transformation Business Wire
Digital Marketing Agency SocialSEO Adopts Intero Digital Brand PR Newswire Launches Automated Finance and Accounting Platform for Web3 Firms Yahoo Finance
BigCommerce Announces Integration for Amazon's Buy With Prime, Enabling Merchants to Accelerate Business Growth MarketScreener
Forward Solutions Expands B2B Service Portfolio With the Acquisition of Integrated Access Corporation EIN News
Upcoming Events
Future Trends Friday Forum
3 sessions on what's next for B2B | sponsored by Momentive
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
Supercharge Your Strategy With Content Syndication
45-minute webinar | sponsored by DemandScience
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.