B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog.

The report was based on data from a survey of more than 900 B2B marketing professionals who work for firms across a wide range of different industries.

Some 42% of respondents say they plan to explore AI/automation more in 2023. Other top marketing and sales strategies marketers want to experiment with include video marketing (32% cite) and influencer marketing (30%).

New sales and marketing strategies for 2023 survey results

B2B marketers say their top sources of leads in 2022 were search (organic and paid), paid social media, and trade shows/events.

Top sources of sales and marketing leads in 2022 survey results

B2B marketers say that among major social networks, they saw the greatest engagement from LinkedIn, on average, in 2022.

 

Most social media engagement for B2B marketers is on LinkedIn

About the research: The report was based on data from a survey of more than 900 B2B marketing professionals who work for firms across a wide range of different industries.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji