B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog.
The report was based on data from a survey of more than 900 B2B marketing professionals who work for firms across a wide range of different industries.
Some 42% of respondents say they plan to explore AI/automation more in 2023. Other top marketing and sales strategies marketers want to experiment with include video marketing (32% cite) and influencer marketing (30%).
B2B marketers say their top sources of leads in 2022 were search (organic and paid), paid social media, and trade shows/events.
B2B marketers say that among major social networks, they saw the greatest engagement from LinkedIn, on average, in 2022.
About the research: The report was based on data from a survey of more than 900 B2B marketing professionals who work for firms across a wide range of different industries.
