MarketingProfs Today
Together with:

Thursday, January 12, 2023

📋 Table of Contents

1. How to Create a B2B Marketing Podcast in 2023—And Why You Should

2. Inclusive B2B Marketing Techniques You Can’t Afford to Ignore

3. Have an Eye on That Master Class? MarketingProfs membership offer

4. Five Qualities of an Exceptional Social Media Manager

5. Data, AI, and Web3: What's Next MarketingProfs Friday Forum

6. Improve Your Email Response in 2023 MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Create a B2B Marketing Podcast in 2023—And Why You Should
How to Create a B2B Marketing Podcast in 2023—And Why You Should
If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast. »
Boost Your Customer Engagement With a Reward Program
Reward and incentive programs drive results. Want to make sending gift cards, prepaid cards, and donations easy for you and your marketing team? Ask the experts! You'll be able to focus on engaging your audience while we provide a great reward experience. »
Inclusive B2B Marketing Techniques You Can’t Afford to Ignore
Inclusive B2B Marketing Techniques You Can’t Afford to Ignore
Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world. Read more and listen in. »
MarketingProfs membership offer
Have an Eye on That Master Class?
If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to save 53% on PRO or 60% on PRO Teams! »
Five Qualities of an Exceptional Social Media Manager
Five Qualities of an Exceptional Social Media Manager
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology. Check out the infographic. »
MarketingProfs Friday Forum
Data, AI, and Web3: What's Next
Are you prepared for the future of B2B? Register for the Future Trends Friday Forum and hear what three top industry experts have to say about AI, Web3, data insights, and other trending topics for 2023. »
Improve Your Email Response in 2023
MarketingProfs Master Class
Is your email performance starting to sag? Jay Schwedelson brings his multibillion email results (!!) to our Master Class, The Real Truth About Email Marketing. In this Master Class, you'll get Jay's email tactics and techniques for getting better open rates, CTRs, and responses. Discover what your email strategy is missing! The Real Truth About Email Marketing is available now to PRO members.
Start sending better emails
Profs Picks
If you're looking for a way to boost your customer engagement in the new year, it may be time to invest in a loyalty program. Giving customers the incentive to keep coming back by offering rewards is a tried-and-true strategy, and now it's easier than ever thanks to Tango Card. An expert on all things rewards, Tango Card makes sending gift cards, prepaid cards, and donations a breeze so you can focus on engaging your markets. It offers not only a choice of digital gift cards but also the ability to reclaim any unredeemed funds. Check out Tango Card to get great results from your reward program in 2023.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Think Outside the Office: Reach B2B Decision-Makers at Home »
2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions »
The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth »
How to Use Instagram Landing Pages for Increased Engagement »
The Top Strategies B2B Marketers Plan to Explore in 2023 »
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization »
News You Can Use
Updates from around the industry
Loop & Tie Launches Brand Collections to Connect Small Businesses to Corporate Gifting Budgets GlobeNewswire
Khoros Expands Executive Leadership Team With Three Key Appointments Business Wire
Text Analytics Software Company Relative Insight Launches Proprietary Solution for the Healthcare Industry EIN News
Former LinkedIn and Google Exec Joins Vidyard to Change the Face of B2B Sales MarTech Series
TrustRadius Announces New Partnerships to Better Serve Tech Buyers' Expectations PR Newswire
Pioneer of AI-Powered Image Analytics Software Vizit Drives 150% SaaS Sales Growth, Expands Global Customer Footprint Business Wire
DemandScience Products Earn 26 Awards in Winter 2023 G2 Reports GlobeNewswire
Upcoming Events
Future Trends Friday Forum
3 sessions on what's next for B2B | sponsored by Momentive
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
Supercharge Your Strategy With Content Syndication
45-minute webinar | sponsored by DemandScience
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.