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Together with B2B decisioning platform
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Tuesday, January 17, 2023
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Target Your Buyers. Hit Your Target.
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MarketingProfs Working Webinar series
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| When you try to appeal to everyone, it resonates with no one. But if you have buyer personas, you're prepared to give the right info to the right people, and that's how you connect. Not up to speed with your buyer personas? Join Ardath Albee LIVE in her new interactive series, Researching Your B2B Buyer Personas. Every Wednesday in February, Ardath will host an all-new training session dedicated to defining, targeting, and maintaining B2B buyer personas. Session 1 starts Feb 1 at 12PM ET. Registration is open now for all four unique, interactive sessions. |
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| Profs Picks |
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| If you've been keeping up with B2B tech buyer expectations, you know that buyers now expect a completely self-serve experience. They don't want you breathing over their shoulder; they want to do research on their own, find product information up front, and then validate it with customer proof. What does that mean for tech providers and marketers? You can find out in the TrustRadius What's In & What's Out: A GTM Playbook for 2023. You'll discover how to engage buyers efficiently and drive business growth by cutting through the digital noise. The playbook includes sections on how to shift vendor marketing and sales teams toward buyer enablement, how to focus on brand differentiation with customer voice, why you need to invest in buyer intelligence, and a whole lot more! It's time: 2023 is your year. Adapt and gain a competitive edge in your marketplace now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| News You Can Use |
| Updates from around the industry |
| Banzai Announces Launch of Boost to Increase Registrations for Webinars and Other Live and Automated Video Content Business Wire |
| Boxed Launches Spresso SaaS Solutions on Google Cloud Marketplace to Provide Data-Driven Insights to Joint Customers MarTech Series |
| AutoRABIT Secures Funding, Releases New Products in an Award-Winning 2022 PR Newswire |
| Balance, BigCommerce to Support Online Trade for B2B Merchants Crowdfund Insider |
| Walker Sands Acquires B2B Demand Generation Agency KoMarketing Business Wire |
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