MarketingProfs Today
Together with B2B decisioning platform

Tuesday, January 17, 2023

📋 Table of Contents

1. Marketing at the Speed of Thought: AI Use Cases for Four Content Types

2. Marketers' Top Worries About Twitter

3. Personalization: The Key to Delivering ROI in 2023 sponsored webinar

4. An 8-Step Checklist for Running a Creator Campaign

5. Target Your Buyers. Hit Your Target. MarketingProfs Working Webinar series

Scroll down for more, including industry news, community goings-on, and other useful resources.

Marketing at the Speed of Thought: AI Use Cases for Four Content Types
Marketing at the Speed of Thought: AI Use Cases for Four Content Types
We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types. »
Adapt to Tech Buyer Preferences With This GTM Playbook for 2023
Did you know almost all B2B technology buyers prefer a self-serve journey? In 2023, say goodbye to gatekeeping and hello to transparency with a new playbook. Discover shifts in buyer behavior so you can gain a competitive edge. Get the playbook now. »
Marketers' Top Worries About Twitter
Marketers' Top Worries About Twitter
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research. Check out the study findings. »
sponsored webinar
Personalization: The Key to Delivering ROI in 2023
If your job involves capturing the attention of buyers and decision-makers, you don't want to miss this webinar! Discover how to make a lasting impression so when decision time comes, buyers will remember you—helping you drive results and deliver ROI. »
An 8-Step Checklist for Running a Creator Campaign
An 8-Step Checklist for Running a Creator Campaign
To help marketers better understand the process of building, launching, and measuring a successful creator campaign, Semrush created this infographic checklist. Check out the infographic. »
Target Your Buyers. Hit Your Target.
MarketingProfs Working Webinar series
When you try to appeal to everyone, it resonates with no one. But if you have buyer personas, you're prepared to give the right info to the right people, and that's how you connect. Not up to speed with your buyer personas? Join Ardath Albee LIVE in her new interactive series, Researching Your B2B Buyer Personas. Every Wednesday in February, Ardath will host an all-new training session dedicated to defining, targeting, and maintaining B2B buyer personas. Session 1 starts Feb 1 at 12PM ET. Registration is open now for all four unique, interactive sessions.
Hone your message for decision-makers
Profs Picks
If you've been keeping up with B2B tech buyer expectations, you know that buyers now expect a completely self-serve experience. They don't want you breathing over their shoulder; they want to do research on their own, find product information up front, and then validate it with customer proof. What does that mean for tech providers and marketers? You can find out in the TrustRadius What's In & What's Out: A GTM Playbook for 2023. You'll discover how to engage buyers efficiently and drive business growth by cutting through the digital noise. The playbook includes sections on how to shift vendor marketing and sales teams toward buyer enablement, how to focus on brand differentiation with customer voice, why you need to invest in buyer intelligence, and a whole lot more! It's time: 2023 is your year. Adapt and gain a competitive edge in your marketplace now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Banzai Announces Launch of Boost to Increase Registrations for Webinars and Other Live and Automated Video Content Business Wire
Boxed Launches Spresso SaaS Solutions on Google Cloud Marketplace to Provide Data-Driven Insights to Joint Customers MarTech Series
AutoRABIT Secures Funding, Releases New Products in an Award-Winning 2022 PR Newswire
Balance, BigCommerce to Support Online Trade for B2B Merchants Crowdfund Insider
Walker Sands Acquires B2B Demand Generation Agency KoMarketing Business Wire
Upcoming Events
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
Supercharge Your Strategy With Content Syndication
45-minute webinar | sponsored by DemandScience
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce

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