Creator/influencer campaigns can enable marketers to engage people in new ways and reach fresh audiences.

However, these campaigns are often far different from traditional campaigns, which can make them challenging to plan, run, and evaluate.

To help marketers better understand the process of building, launching, and measuring a successful creator campaign, Semrush created this infographic checklist (below).

It covers eight key steps for running a creator marketing campaign: conducting competitor research, establishing goals, planning budget and promotion, finding influencers, contacting creators, closing deals, launching campaigns, and analyzing results.

Check out the infographic:


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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji