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MarketingProfs
Jan 23, 2017 Vol. 16, No. 15
In this issue
1. How-To: Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts
2.  PRO  On-Demand Seminar: How to Plan and Build a Can't-Fail Content Marketing Strategy
3. Survey Says: Metrics and KPIs Used Most to Measure Marketing Performance
4. Infographic: The 2016 Retail Holiday Delivery Experience
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Advertisement  Ready to create killer content that converts? Join us for our free Content Marketing Virtual Conference on February 10. Three live sessions, Q&A, networking, attendee-only resources, and more.
 
How-To
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Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts
By Lucy Jones
What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads? Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: How to Plan and Build a Can't-Fail Content Marketing Strategy
This PRO seminar will share key factors for content marketing success, including how to deliver useful information to customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates you can immediately use to reach, engage, and convert new customers. Read More
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Advertisement  Join us on January 31 for our free seminar: Marketing Project Management 101. You'll learn six project management skills every marketer should know. Register today.
 
Survey Says
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Metrics and KPIs Used Most to Measure Marketing Performance
By Ayaz Nanji
Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? Read More
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AT-A-GLANCE
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The 2016 Retail Holiday Delivery Experience [Infographic]
By Laura Forer
The shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But there are steps marketers can take to improve the delivery and shipping experiences and keep customers coming back. Read More

event calendar

Jan 24
FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31
FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2
PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7
FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 10
Virtual Conference—Content Marketing | 3 online sessions FREE!
Mar 2
MarketingProfs University—Marketing Project Management Essentials
Oct 3-6
B2B Marketing Forum—Save $800 when you register by January 31

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Research Writer: Ayaz Nanji
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