Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?

To find out, Allocadia surveyed 200 people who work for companies with $20 million to $2.5 billion in annual revenue. The brands included in the survey were in 13 verticals (B2B and B2C) and based primarily in North America, though some European organizations were included.

Activity-based metrics/KPIs (clicks, visits, likes, etc) are the most reported to CMOs/top marketers (57% receive such metrics).

Marketing funnel metrics (inquiries, conversions, etc.) are second (48%), followed by metrics/KPIs that measure Marketing's contribution to the business (47%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji