MarketingProfs Today
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Wednesday, October 19, 2022

📋 Table of Contents

1. Nine Highly Effective Ways to Get Client Referrals

2. The Drivers of the Current Digital Advertising Boom

3. How to Land Your Holiday Emails in the Inbox sponsored webinar

4. 2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

5. Deja Vu? We're Heading to Boston in 2023 MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Nine Highly Effective Ways to Get Client Referrals
Nine Highly Effective Ways to Get Client Referrals
Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently. »
Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
The Drivers of the Current Digital Advertising Boom
The Drivers of the Current Digital Advertising Boom
Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom. »
sponsored webinar
How to Land Your Holiday Emails in the Inbox
Come fourth quarter, it seems everyone is fighting for your audience's attention and dollars, and the last thing you can afford is to have your emails land in the dreaded spam folder. Join this free webinar to get valuable, easy-to-apply tips to build better deliverability and engagement before the holidays come calling. »
2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available. Check out the study findings. »
Deja Vu? We're Heading to Boston in 2023
MarketingProfs B2B Forum
B2B Forum in Boston was filled with education, fun, and fall foliage—check out Insta tag #mpb2b for proof. And because Boston's been the traditional home for MarketingProfs, it makes sense that we return in 2023. Somehow we'll make it bigger, better, and B2B-er. Now's the time—get your MPB2B 2023 ticket at the lowest rate available!
Get my ticket now
Profs Picks
If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Seek AI Launches to Automate Access to Organizations' Data Yahoo Finance
Enable Lands $94M to Help B2B Companies Manage Their Rebate Programs TechCrunch
Mediafly Acquires Aptology, Adds Talent Intelligence to Industry's Most Comprehensive Revenue Enablement Platform PR Newswire
Vendasta Acquires Yesware Martechcube
AppDirect Announces Unification of AppSmart Business Under the AppDirect Brand Business Wire
Versium Announces Record Subscription Revenue Growth as Demand for Cookieless Advertising Solutions Rises Yahoo Finance
Upcoming Events
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

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