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Together with the programmatic advertising experts at
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Wednesday, October 19, 2022
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Deja Vu? We're Heading to Boston in 2023
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MarketingProfs B2B Forum
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| B2B Forum in Boston was filled with education, fun, and fall foliage—check out Insta tag #mpb2b for proof. And because Boston's been the traditional home for MarketingProfs, it makes sense that we return in 2023. Somehow we'll make it bigger, better, and B2B-er. Now's the time—get your MPB2B 2023 ticket at the lowest rate available! |
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| Profs Picks |
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| If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
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| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| News You Can Use |
| Updates from around the industry |
| Seek AI Launches to Automate Access to Organizations' Data Yahoo Finance |
| Enable Lands $94M to Help B2B Companies Manage Their Rebate Programs TechCrunch |
| Mediafly Acquires Aptology, Adds Talent Intelligence to Industry's Most Comprehensive Revenue Enablement Platform PR Newswire |
| Vendasta Acquires Yesware Martechcube |
| AppDirect Announces Unification of AppSmart Business Under the AppDirect Brand Business Wire |
| Versium Announces Record Subscription Revenue Growth as Demand for Cookieless Advertising Solutions Rises Yahoo Finance |
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