The report was based on data from a survey conducted in July and August, 2022, among 273 marketing leaders at companies in the United States.
Respondents give their optimism for the US economy an average score of 57 (on a 1-100 scale), a significant drop from the average score of 70 they gave the US economy in August 2021.
B2B marketers are somewhat more optimistic for the US economy compared with B2C marketers, the researchers found.
Some 42% of marketing leaders say inflation is making them decrease their marketing spend, 17% say it is making them increase their spend, and 41% say it is having no impact.
Despite concerns about the US economy, senior marketers still expect their teams to grow in the next year.
Marketers who work for B2B services firms expect to see the biggest increase in hiring (+12%, on average) and respondents who work for B2C services firms expect to see the smallest increase (+5%).
About the research: The report was based on data from a survey conducted in July and August, 2022, among 273 marketing leaders at US companies.
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