MarketingProfs Today
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Thursday, October 20, 2022

📋 Table of Contents

1. To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

2. Empowering B2B Marketing Teams With an AI Content Process

3. How to Land Your Holiday Emails in the Inbox sponsored webinar

4. The Essential Social Media KPIs: What to Track on 7 Platforms

5. You're Invited: Everybody Writes 2 Book Launch Bash MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention
article
To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention
Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening. »
sponsored
Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
Empowering B2B Marketing Teams With an AI Content Process
podcast
Empowering B2B Marketing Teams With an AI Content Process
A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin. Read more and listen in. »
sponsored webinar
How to Land Your Holiday Emails in the Inbox
Come fourth quarter, it seems everyone is fighting for your audience's attention and dollars, and the last thing you can afford is to have your emails land in the dreaded spam folder. Join this free webinar to get valuable, easy-to-apply tips to build better deliverability and engagement before the holidays come calling. »
The Essential Social Media KPIs: What to Track on 7 Platforms
infographic
The Essential Social Media KPIs: What to Track on 7 Platforms
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. Check out the infographic. »
You're Invited: Everybody Writes 2 Book Launch Bash
MarketingProfs webinar
Join Ann Handley next week to celebrate the release of her revised, expanded, and funny-fied book Everybody Writes 2. At this webinar-slash-party, Ann and co-host Ahava Leibtag will share how marketing writing has changed in the last decade, why your writing voice is more important than ever, and how you can stand out in a monsoon of marketing. Everyone is invited to this party—bring a friend! Starts at 2pm ET on Oct 25. RSVP now!
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Profs Picks
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If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast] »
Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns »
Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel »
The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic] »
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It's Time to Embrace Personalization and Education in Your OTT Advertising Model »
News You Can Use
Updates from around the industry
Oracle Revolutionizes B2B Commerce to Reduce the Cost of Doing Business Yahoo Finance
CaliberMind Launches New B2B Funnel to Track Key KPIs and Trends PRWeb
Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally GlobeNewswire
MarketStar Acquires Bulgarian Agency Out2Bound PR Newswire
Advisr Announces Platform Integration With Operative PR Newswire
B2B Payment Firm Moneff Buys Financial Lifestyle App StormPay PYMNTS
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Upcoming Events
OCT
20
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
OCT
25
[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley
OCT
26
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
OCT
27
[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On
NOV
11
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
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