Measurement is fundamental to understanding and improving your social media marketing.

So, which metrics should be you paying attention to?

An infographic (below) from Semrush covers the key performance indicators (KPIs) to track.

It looks at the essential KPIs for seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

Check out the infographic:


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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji