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In This Issue
+ How-To: Five Tips for Writing Effective Sales Letters
+ PRO Take 10: How to Write the Perfect Email Subject Line
+ Survey Says: Americans Rely on Multiple Media for Local Info
+ Quick Take: Don't Let Google+ Catch You by Surprise
+ My View: Five Reasons You Shouldn't Be a Content Marketer
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How-To Five Tips for Writing Effective Sales Letters
By Matt Train
Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results. Read More
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PRO PRO-Favorite Take 10: How to Write the Perfect Email Subject Line
In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or Lunchtime sales. [Download] Learn the tricks of the trade before time runs out!
Survey Says
Pew: Americans Rely on Multiple Media for Local Info
Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say losing their local newspaper would have no major impact on their ability to find local information. Read More
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Quick Take
Don't Let Google+ Catch You by Surprise
This past summer, Google+ cannonballed into the middle of the social networking pool. Though it's still not clear whether it will be the next big thing, Google+ will affect all marketers—especially email marketers. Here are three ways to get prepared. Read More
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My View Five Reasons You Shouldn't Be a Content Marketer
By Ann Handley
Sometimes I get a little fed up with this whole "every company is a publisher" business. The truth is that some companies just don't have the chops for it. You shouldn't be producing content as a cornerstone of your marketing if... Read More
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@webby2001 A True Measure of Influence. Not for the faint of heart, but - I hope - worth the effort. https:////ar.gy/dIa
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Forum Today's Question
By landofjacks 10/5/2011 at 12:37 PM
I sell customized flash drives, and I'm looking for relevant websites where I can promote my site/service. Any recommendations? Go To Question
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Oct 11
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PRO Seminar—Winning the Video Revolution with Steve Stockman
Oct 13-26
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FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
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PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider
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